Instagram is growing fast, with over 1 billion users—500 million of whom are active every single day. But figuring out how to grow your followers and get discovered by more people can be tough. Here’s a list of 3 Instagram growth hacking tips to help kickstart your Instagram success.
What is growth hacking on Instagram?
Before we get to the tips, let’s just explain what we mean by Instagram growth hacking. Growth hacking, defined by Wikipedia, is “a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.”
Translated for Instagram, it refers to the process of experimenting with anything and everything on Instagram, from content to hashtag usage and more, to find out works best for quickly growing your follower base and getting more likes and engagement.
Before you start growth hacking,,,
Before you start experimenting with Instagram growth hacking, it’s important to make sure your Instagram account has a strong voice. You want to stand out from accounts that are similar to yours. Understand who you are, what you’re trying to say with your content, and what sets you apart from the crowd.
3 Steps for Growth Hacking on Instagram
Once you’ve found your voice and know what sets you apart from the crowd, it’s time to get your growth hack on. Tori has broken things down into 3 steps to make it easy for you to get started.
1 ) Using Hashtags :
Hashtags are the best way to get your Instagram posts seen by an audience that isn’t already following you. But there are a huge number of hashtags out there and you’ll need to do some experimentation to determine which work best for you.
Experiment with hashtags
Start by throwing things at the wall and see what hashtags get you the most traction. How can you measure this traction? Here are a few tips:
See where you’re featured in Top posts: Tori suggests clicking through on each hashtag to see whether or not your post is featured under “Top.”
Interact with others: When you interact with others who are posting and commenting on a specific hashtag, you can get a sense of how engaged that community is. Over time, you’ll learn which hashtags have communities that’ll reliably like your posts.
You can also experiment with how you post your hashtags. In your own Instagram feed, you’ve probably noticed that different people share hashtags in different ways. Some people include them in the main description of their post, while others include them in the comments.
Instagram Hashtag Discovery Tips :
2 ) Consistent Posting and Test Time :
Once you’ve started to get a sense of what hashtags work best for you, it’s time to move on to the next step—experimenting with your posting frequency, as well as figuring out the best time of day to post. When you put a little effort into figuring out what cadence and timing works for you, it’s amazing what a difference you’ll see in the likes and engagement each post receives.
Some Instagrammers post multiple times a day in order to reach audiences during the morning commute in different time zones. But unless you’ve got a wealth of quality content to post, it may be difficult for you to post this often. You want to find the balance of posting often enough to engage your audience regularly, but not so often that your content gets stale.
Posts twice a day, early morning or late at night in the United States, because these times work well for the Korean audience. If you’ve got an Instagram business account, you can see insights about the time of day your audience is interacting most.
3 ) Content Test :
You’ve figured out what hashtags to use, when you should be posting, and how often to reach the widest audience. Last but not least, it’s time to test and iterate on your content. If you can share more of the content that’s resonating with people most, you’ll get the best results!
In Instagram Insights, you can sort your content in a number of ways, including by Likes and Engagement over specific periods of time. Explore your top performing posts and jot down some notes about what they have in common. Then, experiment with similar content and see how it performs for you.
BONUS TIP :
And last but not least, try experimenting with video! Social media monitoring tool Mention recently released a report that revealed that video gets 2X more comments than other types of posts on Instagram. Video is a great tool for standing out in the Instagram feed and driving engagement.
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